Commitment and the dedication
of the local community.
Buzz around the upcoming FIFA World Cup (2010) was leveraged to organise and implement a trader led programme for welcoming new audiences (both local and international) to the markets. In these early stages the project focused on building buy-in from market traders, and in designing and delivering training to trader tour guides.
The FIFA World Cup in South Africa, and related World Class Cities for All Campaign, provided the perfect platform from which to launch the Markets of Warwick Tours Project - which is still going strong. Trained market traders have led tours through the markets for groups of all kinds: ranging from school groups to tourists to academics and built environment professionals.
Photo (Left): Tour Guides who graduated on the most recent training